The word was used in a PowerPoint presentation made by an advertising agency in a pitch to create a seminar for a client. (The fact that the word was used by someone in advertising is part of the reason I thought the word was suspect. Or, at best, I thought perhaps it was a new word — one that might, eventually, take hold and become part of the pop culture — like Steven Colbert’s “truthiness” did a couple years ago — but I doubted that ideation had already achieved that status.)
Here’s the sentence in which the word was used:
[Ad Agency] has developed ideation around a multi-format, interactive approach for the workshop.
On reading that and wondering about the word, naturally I looked it up. Here’s Merriam-Webster.com‘s definition of ideation: “the capacity for or the act of forming or entertaining ideas”